CCT333 Tutorial 9: Service Design and How Good Design Makes you Happy

"If we want users to like our software, we should design it to behave like a likeable person: respectful, generous and helpful."
Alan Cooper: "The Inmates are Running the Asylum"

View the Don Norman 'The three ways that good design makes you happy' at
http://www.youtube.com/watch?v=RlQEoJaLQRA (12 minutes)

and the Bill Moggridge video on service design at
http://www.youtube.com/watch?v=wwiae9-c0K0 (9:54).


Read the slideshow 'UX design, service design and design thinking', particularly slides describing service design 30-51, at
or link to http://www.slideshare.net/sylvain/ux-design-service-design-design-thinking?src=related_normal&rel=441988

This slide presentation is a detailed review of your course material to help you work on the development of your major project, and also, to incorporate service design in its prototype methodology.

Tutorial 9 Question: According to the slideshow by Sylvain Cottong, who is an employee at http://www.integratedplace.com, what is the definition of 'service design', and why is it so important? (5 paragraphs)